Privacy Policy

1. Welcome

Welcome to the Privacy Policy for Merrimack Valley Wi-Fi PROS (“MV Wi-Fi PROS,” “we,” “us,” or “our”).

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, mvwifipros.com (the “Website”), contact us, schedule a consultation, complete a quiz or form, or otherwise interact with our services.

By using our Website, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

We may collect information that you voluntarily provide to us, as well as certain information automatically collected when you use our Website.

Information You Provide

Depending on how you interact with us, we may collect information such as:

• • Name
  • Email address
  • Phone number
  • Address or service location
  • Information about your home or business
  • Information you provide when requesting a consultation or service
  • Information submitted through forms or quizzes
  • Information provided when scheduling an appointment
  • Communications you send to us
  • Other information you voluntarily provide

Information Collected Automatically

When you visit our Website, certain information may be collected automatically, including:

• • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Referring website or source
  • Date and time of visits
  • Approximate geographic information
  • Website interactions and engagement information
  • Information about how you navigate and use our Website
  • Advertising and campaign information associated with your visit

We may collect this information through cookies, pixels, tags, scripts, and similar technologies.

3. How We Use Information

We may use information we collect to:

• • Provide and improve our services
  • Respond to inquiries and requests
  • Schedule consultations and appointments
  • Communicate with you
  • Understand how visitors use our Website
  • Measure website performance
  • Analyze marketing and advertising performance
  • Measure conversions and leads
  • Improve our advertising campaigns
  • Improve our Website and user experience
  • Provide relevant marketing and advertising
  • Understand which marketing channels generate visits, inquiries, and leads
  • Prevent fraud, abuse, and security issues
  • Comply with applicable legal requirements

4. Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our Website and to analyze website traffic and performance.

Google Analytics may collect information such as:

• • Pages viewed
  • Website interactions
  • Device and browser information
  • Approximate location
  • Referring sources
  • Traffic and campaign information
  • Engagement information
  • Other information about how visitors interact with our Website

Google Analytics uses cookies and similar technologies to collect and analyze this information.

We may use Google Analytics information to understand website performance, evaluate marketing campaigns, and improve our Website and services.

We do not use Google Analytics to intentionally collect or store information that directly identifies you, such as your name, email address, or telephone number, unless a specific Google feature expressly permits such collection and the required consent has been obtained.

For more information on how Google collects and processes data when you visit our Website, please review How Google uses information from sites or apps that use our services.

5. Google Signals

We may use Google Signals, a Google Analytics feature, to improve aggregated reporting and understand how users interact with our Website across devices and Google services.

Google Signals may use information associated with users who are signed into Google and have applicable advertising personalization settings enabled.

Google Signals provides aggregated reporting and does not provide us with the identity of individual Google users.

Google’s current data controls distinguish Google Signals from Google Ads consent controls. Google states that, beginning June 15, 2026, the Google Signals setting controls the association of Google Analytics-sourced data with signed-in user information for behavioral reporting, while Google Ads-related consent is controlled through Consent Mode.

You can manage your Google advertising personalization settings through Google’s advertising settings.

6. Google Analytics Advertising Features

Depending on the features we have enabled, we may use Google Analytics Advertising Features to better understand advertising performance and visitor behavior.

These features may include reporting involving advertising-related information, such as demographics, interests, advertising interactions, or other aggregated information.

When applicable, Google may use first-party cookies, such as Google Analytics cookies, together with advertising cookies or identifiers to provide these features.

When enabled, Google Analytics Advertising Features may include Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and integrated services that require Google Analytics to collect data for advertising purposes.

Visitors may manage Google advertising personalization through Google Ads Settings, opt out via the Google Analytics Opt-out Browser Add-on, or use third-party opt-out mechanisms such as the Network Advertising Initiative Opt-Out and Digital Advertising Alliance Opt-Out.

7. Google Ads

We use Google Ads to advertise our services online and to measure the effectiveness of our advertising campaigns.

Google Ads may use cookies, identifiers, conversion tracking, and other technologies to:

• • Measure advertising performance
  • Understand which advertisements result in website visits or inquiries
  • Measure conversions
  • Improve advertising campaigns
  • Help us understand how visitors interact with our Website after viewing or clicking an advertisement

We may connect information from Google Analytics with Google Ads for advertising measurement and reporting.

Google Ads and Google Analytics may receive information based on the user’s consent choices and the applicable configuration of our consent management and Google tagging systems.

Google Consent Mode allows websites to communicate users’ consent choices to Google and allows Google tags to adjust their behavior based on those choices.

8. Cookies and Similar Technologies

Our Website uses cookies and similar technologies.
Cookies are small text files that may be stored on your device when you visit a website.

We may use cookies for purposes including:

Essential Cookies

These cookies may be necessary for the Website to function properly, provide security, or enable requested functionality.

Analytics Cookies

These cookies help us understand how visitors use our Website and measure website performance.

For example, we may use Google Analytics to analyze website traffic and visitor interactions.

Advertising Cookies and Technologies

We may use cookies, pixels, tags, and similar technologies from advertising platforms such as Google and Meta to measure advertising performance and, where applicable, support advertising and audience-related functions.

Cookie Preferences

Where required or applicable, visitors may be provided with choices regarding non-essential cookies and tracking technologies through our cookie consent mechanism.

Our cookie consent banner (managed in partnership with SCDigital) allows visitors to ‘Accept All’, ‘Reject Non-Essential’, or ‘Manage Preferences’ for non-essential cookies and tracking technologies. When a visitor makes a consent choice, our tracking tags are configured via Google Consent Mode to respect that choice in real time.

When a visitor makes a consent choice, our tracking technologies are configured to respect that choice as applicable.

Google’s Consent Mode allows consent choices to be communicated to Google so that Google tags can adjust their behavior according to those choices.

9. Meta / Facebook Advertising

We may use Meta advertising services, including the Meta Pixel and related technologies, to measure the effectiveness of our Facebook and Instagram advertising.

These technologies may collect information about interactions with our Website, including visits, page views, and other events.

This information may be used to:

• • Measure advertising performance
  • Understand website activity resulting from our advertisements
  • Improve advertising campaigns
  • Measure conversions
  • Build or optimize advertising audiences where permitted

Where applicable, Meta tracking technologies will be subject to our cookie and consent settings.

10. Quiz and Lead Generation Services

We may use third-party services to provide quizzes, forms, lead-generation tools, or other interactive features on our Website.

For example, we may use ScoreApp to provide an online quiz or assessment.

Information you voluntarily submit through these tools may include your name, email address, phone number, answers to questions, and other information requested through the applicable form or quiz.

We may use this information to:

• • Respond to your request
  • Contact you about our services
  • Understand your needs
  • Provide recommendations or information
  • Measure marketing and lead-generation performance

Where applicable, we may use Google Analytics, Meta Pixel, or other tracking technologies with these tools to measure traffic and conversions.

Third-party platforms may collect and process information according to their own privacy policies.

11. Scheduling and Appointment Services

We may use third-party scheduling services, including Calendly, to allow visitors to schedule consultations or appointments.

When you schedule an appointment, the information you provide may include:

• • Name
  • Email address
  • Phone number
  • Appointment date and time
  • Answers to scheduling questions
  • Other information requested during the scheduling process

We may use this information to manage appointments, communicate with you, and provide requested services.

Information submitted through third-party scheduling services may also be processed by those providers according to their respective privacy policies.

12. Marketing and Campaign Tracking

We use a variety of marketing channels, including:

• • Google Ads
  • Facebook and Instagram advertising
  • Email marketing
  • Search engine optimization
  • Google Business Profile
  • Print advertising
  • Flyers and QR codes
  • Magazine advertising
  • Website forms and quizzes

We may use campaign tracking parameters, such as UTM parameters, to understand where website visitors and leads originate.

For example, a visitor may arrive through a link associated with an email campaign, advertisement, magazine advertisement, or printed QR code.

This information helps us understand which marketing channels are generating website traffic, inquiries, and leads.

13. Google Business Profile and Search Services

We may use services provided by Google, including Google Business Profile and Google Search Console, to manage our online presence and understand how people find our business.

Information provided through these services may be used to understand search visibility, website traffic, and interactions with our business.

14. Google Tag Manager

We may use Google Tag Manager to manage website tags and tracking technologies.

Google Tag Manager itself is a tag management system that allows us to deploy and manage technologies such as Google Analytics, Google Ads tags, and other tracking tools.

The tags deployed through Google Tag Manager may collect information according to their respective purposes and privacy policies.

15. Sharing Information With Third Parties

We may share information with third-party service providers when necessary to operate our business, provide services, manage our Website, process appointments, analyze traffic, or conduct marketing activities.

These providers may include:

• • Google
  • Meta
  • ScoreApp
  • Calendly
  • Website hosting and technology providers
  • Analytics providers
  • Advertising platforms
  • Email marketing providers
  • Customer relationship management and business-management platforms
  • Other vendors that provide services on our behalf

We do not sell your personal information for monetary compensation. However, under certain state privacy laws (such as California’s CCPA/CPRA), disclosing online identifiers and internet activity to advertising partners via third-party cookies or pixels may be defined as ‘selling’ or ‘sharing’ personal information for cross-context behavioral advertising. You can exercise control over non-essential tracking cookies via our cookie consent banner.

Third-party service providers may independently collect or process information according to their own privacy policies and terms.

16. Third-Party Websites and Services

Our Website may contain links to third-party websites or use third-party services.

We are not responsible for the privacy practices, security, or content of third-party websites or services.
We encourage you to review the privacy policies of third-party services before providing personal information.

17. Aggregated and De-Identified Information

We may use aggregated, statistical, or de-identified information for purposes such as:

• • Understanding website usage
  • Measuring marketing performance
  • Improving our services
  • Analyzing trends
  • Improving our advertising

This information is not intended to directly identify individual users.

We do not attempt to disaggregate information reported to us by Google in an aggregated form. Google’s policies prohibit attempts to identify individuals from aggregated reporting.

18. Protection and Security of Information

We take reasonable administrative, technical, and organizational measures to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

19. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements.

The retention period may vary depending on the type of information and the purpose for which it was collected.

Third-party platforms may maintain information according to their own retention policies.

20. Your Choices and Opt-Out Options

Depending on your location and applicable law, you may have choices regarding the collection and use of your information.

Cookie Preferences

Where available, you may use our cookie consent mechanism to accept, reject, or manage non-essential cookies.

Google Analytics

You may opt out of Google Analytics data collection across all websites by installing the Google Analytics Opt-out Browser Add-on.

Google Advertising

You may manage personalized advertising preferences or opt out of targeted Google ads through Google Ads Settings.

Meta Advertising

You may manage your Meta advertising preferences by visiting Meta Ad Preferences.

Marketing Communications

If you receive marketing emails from us, you may unsubscribe using the unsubscribe instructions included in the communication or by contacting us directly.

21. Children’s Privacy

Our Website is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13.

If you believe a child has provided us with personal information, please contact us so that we can take appropriate steps.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, tracking practices, or applicable requirements.

When we make changes, we will update the “Effective Date” at the top of this Privacy Policy.

We encourage visitors to review this Privacy Policy periodically.

23. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Merrimack Valley Wi-Fi PROS
496 Groton Rd, Unit #9
Westford, MA 01886
Email: [email protected]
Website: https://mvwifipros.com